My relationship with the Non-GMO Project began in 2022 when I overhauled their website to increase verification referrals and overall traffic.
I led user interviews, usability tests, and other activities to achieve a design that clarified the process of obtaining their trademark “Butterfly” label.
I have an ongoing relationship with the organization since 2022. In late 2026, I revamped their site as part of a broader organizational restructure to prioritize their B2B audience.
