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Non-UPF Verified

2026

Lead Designer

A website to educate consumers, brands, and retailers about a new label to identify non-ultraprocessed foods.

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Screenshot of Non-UPF Verified homepage on mobile and desktop browsers.

I designed the Non-UPF Verified website to facilitate companies seeking certification and labelling of non-ultraprocessed products.

My work involved translating Non-UPF Verified’s branding, content strategy and business goals into a web experience, as well as developing a reusable component library and design system for ongoing digital communications.

Home Page of Non-UPF VerifiedTechnical Administrator page.Apply for verification page.Apply for verification page, scrolled.Non-UPF Verified Standard page.Nonultraprocessed.org brand style guide, colors, icons, and typography.